News

Parkside Among the Best of the Best in Innovation by Design Awards

Posted
Sep 19th 2019

We are very excited to announce that one of our client projects, RideAmigos Commute Tracker, has received two honorary mentions in Fast Company’s Innovation by Design Awards for 2019 in the categories User Experience and Mobility.

This year’s applicant pool was the most competitive ever, with more than 4,300 entries. Fast Company editors and writers spend a year researching and reviewing applicants for the awards. Among the winners, finalists and honorees are companies such as Uber, IKEA, Adobe, IBM and many more.

What made the RideAmigos project worthy of being honored?

The key to innovation in mobile apps is to combine technology with purpose-driven design to provide a meaningful product that is also playful – one that users simply enjoy. RideAmigos partnered with Parkside in order to meet these ambitious goals by combining brilliant user experience with extensive expertise in innovative transportation demand management (TDM) strategies. With the help of Parkside, RideAmigos identified the need for a compelling visual storytelling strategy and a sticky, welcoming brand, both to attract new users and keep the existing ones engaged.

With this in mind, Parkside created a design concept called Utopian Environmentalism that combines all: a sticky brand, outstanding UX and a simple, purpose-driven UI for the mobile app. The innovative redesign offers RideAmigos users an unparalleled experience, making smart commuting enjoyable and empowering them to create a better world, mile after mile.

What did we achieve for RideAmigos?
Our design intiative helped RideAmigos to
  • increase overall website traffic by 115%,
  • increase lead conversion by 52% and
  • triple the quality of generated leads.
In six months following the launch of the redesigned platform, RideAmigos could register
  • a 43% increase in registered users,
  • a 43% increase in trips logged by users on the web,
  • a 250% increase in mobile app users,
  • a 288% increase in trips logged by users in the mobile app and
  • a 33% increase in total trips logged.

“For decades, designers have facilitated overconsumption. Now, the most ambitious in the field are addressing the grave problems consumption has wrought.”

Stephanie Mehta
— Editor-in-chief of Fast Company
Explore our
RideAmigos case study
Simplifying Commuting by Reinventing Mobility