Product development is the entirety of stages that make up the creation of a digital product, from the birth of a vision to its realization, launch and maintenance. When it comes to teaming up for the development of a product, our experience with clients and products from vastly different areas of the market such as finance, aviation, health tech and many more allows us to fully adapt to your needs.

Digital product development at Parkside

We help our clients to succeed by combining state-of-the-art product development methodologies.

01

Product thinking

We are familiar with widely diverse markets and products and immerse fully in their business, its mechanisms and how a new or improved product fits into their market landscape.

02

Combining disciplines

The overhead of working with multiple partners for consulting, design and development is an unnecessary burden for a project. We offer all these services in-house, not only saving costs but significantly improving the collaboration between these disciplines and consequently the product.

03

Flexible resources

Depending on the current state of the project and what we and our clients prioritize, we seamlessly integrate new people and expertise into the project whenever necessary.

See also
MVP — validating your idea & concept

In most cases, our collaboration begins in one of the following ways

01

With a direction

You already have a very concrete idea of your product as well as its features and capabilities. You know how you want it to produce revenue. This is where we begin with UX/UI work and define personas, flows and the overall look & feel for your new software. Whether or not you already have an existing application, we are poised to take care of the entire design and subsequent development of your new product.

02

From scratch

You have a vision for a product but your business has remained analog so far. You want to explore and determine in concrete terms how digitalization can support your business. Together in custom workshops, we examine every detail of your business model to work out how going digital could improve and optimize your processes. This allows you to get an impression of the potential of a product without starting off with bottomless and rushed investments into development.

Want to work with us?

Great digital products and services require detailed research and development. Let’s talk about your needs.

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What is UX design

UX Design (user experience design) is a set of processes and activities aimed at designing a digital product that an end-user finds easy to use or navigate and is delighted to interact with.

In order to make that happen, we first must answer critical questions. Who is your target audience? How do they think? How can your business and brand be translated into a digital product for them? It is with UX design that we find answers to these questions. A great UX design must, therefore, offer 3 things — intelligent problem-solving, excellent usability and a product that users can easily identify.

10+

years of experience

15+

UX/UI designers

150+

projects

User experience design at Parkside

To make digital applications successful, we set user-centricity as a standard for our projects.

01

From UX research to testing — the whole process

Our team covers all stages of a digital product design process. This involves market research, user analysis, design (sketching, wireframing, prototyping), design testing & validation.

02

One of the biggest design teams in Austria

To illustrate, usually there are one or two designers in a software company. At Parkside we have a dedicated team of 15 designers.

03

Cross-functional team working closely with developers

By having designers and developers working closely together from the beginning, you save time, money and get a product your users love to use.

Our services in UX design

Whether you already have a fleshed-out brand or are still at the beginning stages of your business, we can step in at any point and design the product you envision.

01

Digital Product Design

Designing a product means much more than just creating screens and wireframes. It is about creating an entire overarching concept for multiple platforms. The goal is one cohesive experience & the sense of familiarity, wherever and whenever the product is used.

02

Digital Branding

The entirety of a product’s design hinges on the brand that stands behind it. We can develop an entirely new brand or refine an existing one and devise strategies on how they can be best represented in digital applications.

03

Hi-fi Click Dummies

Before finishing the design and doing final touch-ups, we create click dummies — partly interactive prototypes of an application. They represent a crucial tool not only for conducting user tests and improving the design but also to provide our development teams with a good basis for translating visuals into code.

04

User Interface Design

After defining a visual style for a product, user interface design’s role is to ensure the branding is consistently applied across all screens of a product together with its components and UI elements. This is an important stage where additional things have to be conceptualized or existing ones reworked.

What is DesignOps

The way we design is founded on a set of best practices and processes we call DesignOps. Its goal is to introduce procedures from software development to design processes and thereby optimize them. This approach brings significant improvements to three major aspects of design:

01

Culture

How designers collaborate between each other and with different departments

02

Process

Standardizing and consistently applying workflows, principles, tools and systems

03

Ecosystem

What are the conditions for the project and its success, what metrics are important for the team and how can success be measured and defined

Why is UX Design so important?

In today’s digital landscape, no product is successful by coincidence. All the apps that we love using and that enjoy great popularity have one thing in common: their focus on user experience. To design great user experience means to adapt a product to the needs of the user — to put the user first. In order to do that, there are many steps that need to be taken before getting to the actual UX design.

01

Strategy

Defining the user experience strategy of a product really means defining the product itself. At this stage, it is our task to turn vague ideas into tangible requirements and determine basic facts such as target audience and the unique selling proposition. What exactly is the scope of the project? What concrete benefits can better UX bring to your product? These are vital questions that need to be answered before we can get started with the fieldwork.

02

Research & Analysis

Despite being one of the most important elements of a successful product, user research is unfortunately often neglected by many companies. It is our belief that it is the key to create long-lasting success and that is why we have made it one of our pillars of our UX approach. Understanding exactly how the user interacts with any given system and what his expectations are is crucial to designing an intuitive application that even in the most complex of environments feels simple to use. There are many tools to conduct the initial research such as questionnaires, market analyses and customer experience mapping.

03

Design

Once we have conducted the research and, if we are working on an existing product, determined what can be improved, the next step is the actual design of the user experience. At the outset, this means laying out the information architecture and user flows of the product and creating user stories. Using these, we design wireframes and clickdummies to have a prototype that can be tested and iteratively improved upon.

04

Testing

Testing user experience is not a one-off task that is taken care of after having done it once. It is part of a process cycle with which we continuously improve the UX of the projects we work on. There are different approaches and strategies in order to test the user experience of any given product depending on its size and target audience. These can range from A/B testing over personal interviews with users to mass testing online. We analyse various metrics obtained from these tests to further enhance the product’s UX.

Digital Product Design
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Want to work with us?

Great digital products and services require detailed research and development. Let’s talk about your needs.

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You might be interested in our other services

Technology & Design Consulting
Digital Product Development
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Custom Software Development

What is actually custom software development?

In contrast to commercial off-the-shelf software (COTS), custom software development is the process of creating an individual software product or component from scratch or adapting & upgrading an existing one. Besides programming, our engineering teams also take care of documenting, testing, bug fixing and maintaining applications. They implement strategies and turn ideas into an actual digital product or feature tailored to the specific needs and challenges of each of our customers.

15+

years of experience

50+

development experts

350+

projects

Our individual services in custom software development

Our extensive industry knowledge allows us to accompany and develop your project on all layers and platforms of a digital product.

Frontend Development_photo
01

Frontend development

Shaping the elements an end user interacts with not only requires excellent designs but also flawless technical implementation. Frontend development serves exactly that purpose — realizing stunning user interfaces by molding HTML, CSS and JavaScript into one smooth and performant unit using modern frameworks.

Read more about frontend development

Backend / API Development_photo
02

Backend / API development

What any product, device or machine relies on to provide functionality is its inside. A great deal of work goes into the conception and implementation of our backends and APIs as well as their architecture. Fine-tuning them is not only vital for retrieving and providing data as efficiently as possible, but it also lays the groundwork for ensuring scalability and maintainability.

Read more about backend development

parkside_services_mobile_development
03

Mobile development

Whereas once the digital world used to be governed by our desktop devices, it is mobile devices that dominate consumer lifestyle today. Naturally, this affects not only the development of responsive websites but also mobile app development in general. While we prefer native app development for an ideal user experience, our final approach will be fitted exactly to our client’s product based on its scope and requirements.

Read more about mobile development

platform development_photo
04

Platform Development

When a client needs a solution that is simultaneously compatible with several operating systems, our approach is platform development The challenge in platform development lies in the fact that it has to offer a seamless experience where frontend, backend and mobile harmonize in performance, responsiveness and look & feel. Our extensive knowledge about platform development goes back to as early as 2007 when our collaboration with video2brain began.

Quality Assurance, DevOps & SecOps — essential parts of our software development process and our additional services

To ensure that our software products are up to the highest possible standard in terms of reliability, infrastructure, security, compliance, performance, user experience, and that they fulfill their initial purpose, we pay special attention to DevOps, SecOps & QA. Even if we didn’t develop the software, we can still do a code review & infrastructure check to detect potential vulnerabilities and point out optimization possibilities. Find out more about our services and packages here.

Quality Assurance — for Software That Stands the Test of Time

To avoid extra costs, increase ROI (return on investment) and to ensure that a certain software product fully meets the expectations, we define a clear QA process and implement it at an early development stage.

DevOps — Building Operational Excellence

Our processes combine development and operations and are key to any business, improving reliability, accessibility and reducing total costs of software development and maintenance.

SecOps — Preventing & Combating Security Risks

Our approach involves applying best practices during the development phase as well as implementing smart automation to detect potential vulnerabilities of already live applications.

Parkside software development tech stack

01

Frontend

JavaScript/TypeScript / Angular / React / Vue / etc.

02

Backend

NestJS / Java / Laravel (PHP) / Go / etc.

03

Databases

Postgres / MySQL / MongoDB / cloud-hosted variations / etc.

04

Operations / Tools

Kubernetes, NGINX / Swagger / Sonarqube / Keycloak / etc.

Custom Software Development at Parkside

We create products and platforms that provide an outstanding user experience.

01

Technology expertise

When working with Parkside you can count on in-house experts for all common platforms and technologies as well as a strong DevOps culture.

02

Cross-functional teams

Our interdisciplinary teams cover all stages of custom software development — from conception & design to programming & quality assurance.

03

Agile and iterative workflows

Thanks to agile project management and iterative approach we deliver a high-quality product on time and on budget

Want to work with us?

Great digital products and services require detailed research and development. Let’s talk about your needs.

Background_3_overlay50

You might be interested in our other services

Technology & Design Consulting
Digital Product Development
Frontend Development_photo
UX Design