Category: Services DPD
These days, the development of a new digital product calls for numerous requirements and expectations to be addressed. Software should be functional, modern, fast, bug-free, adapted to users’ needs and visually appealing. To fulfill all these criteria, a consulting partner with extensive know-how in various disciplines is often needed. That’s where we come into play.
Our consulting services
Whatever you may need help with, we can support you in various areas with concrete concepts, analyses and recommendations with a degree of involvement that suits you.
Product strategy & prototyping
Together we analyse your product vision in workshops and all the requirements that come with it and thereby formulate a concrete plan for its realization. This involves requirement analyses, requirement engineering, working out a user story map and finally defining the first sensible MVP which allows you to gather feedback from real users as fast as possible. Moreover, we can visualise your product idea with moodboards, wireframes and initial screen design in the form of an InVision prototype.
UX/UI review & user testing
Analysis of legacy software and modernization
We analyse your existing software and deliver a concept for switching to a more modern tech stack that will facilitate more efficient maintenance, easier future development, increased reliability and state-of-the-art security. Crucial to that process is also an update of the UX and retirement of legacy features which your product might no longer need. The goal is the creation of a requirement catalogue, a review of potential alternative architectures and technologies and a strategy for the migration of the existing system. In a later step, we can optionally provide a detailed estimation of effort and costs required for the redevelopment and a timeline for its realization.
Test management and test automation
Punctual and flawless releases that are on budget require a robust and rigorous QA system. However, it is not uncommon that such a system is either not present or could be markedly improved. With our expertise in automation testing, manual testing and test management, we can assist you in setting up or tweaking the QA infrastructure that is right for you and that boosts the automation and quality of all kinds of tests (performance, UI, regression, etc.)
Technology consulting & coaching
Are you unsure about the choice of the right tech stack or do you need help for a particular technology? Our in-house experts will gladly advise you on your decision-making process and show you which configuration is suitable for your product. We can furthermore provide your developers with help in certain technologies and coach them during the development process with recommendations and code reviews.
Technology & design consulting at Parkside
Benefit from the latest know-how and our 15 years of experience in IT industry.
Our teams of experts with more than 15 years of experience and broad industry knowledge ensure a steep learning curve. Thanks to the latest technologies, they drive innovations through proof of concepts and develop your Minimum Viable Product.
International project experience
Rely on the highest adherence to deadlines — we deliver results. In this way, we shorten the time-to-market and ensure that you can meet internal deadlines. We communicate transparently and can act flexibly as consultants, implementers or project partners.
Instead of trying to keep up with the market, rely on our experienced consultants to provide you with knowledge about the latest trends & technologies in the software industry.
Our approach to consulting
When an external company provides consulting, it serves as a great advantage if that company is well versed in all aspects of digital product development. That is what distinguishes our approach: the years of practical experience in software development as well as UX design with which we help our clients achieve breakthroughs in their market. Here’s what comes in addition to our consulting services.
The right know-how
Possessing a variety of skills is of great importance — by combining software development, DevOps, QA and design, your consulting partner can save you a lot of time and trouble. It’s important to point out, however, that the quality of the consulting itself is higher when all these disciplines are gathered at one source. Coordinating design and development so that they harmonize becomes far easier thanks to the continuous exchange of information between the two teams. This exchange also facilitates the creation of sensible and sustainable concepts.
The right mindset
Consulting should be more than just an auxiliary element. It is essential for consulters to see themselves not merely as somebody with know-how, but also to strive to put themselves in the position of your company and market and contribute to the conception of the product with critical questions. That is what we have taken to heart, which is why work with you as co-creator on whichever aspects of your business can benefit from our expertise. Our goal is to lead you to the product that your users really need.
Want to work with us?
Great digital products and services require detailed research and development. Let’s talk about your needs.
You might be interested in our other services
What is UX design
UX Design (user experience design) is a set of processes and activities aimed at designing a digital product that an end-user finds easy to use or navigate and is delighted to interact with.
In order to make that happen, we first must answer critical questions. Who is your target audience? How do they think? How can your business and brand be translated into a digital product for them? It is with UX design that we find answers to these questions. A great UX design must, therefore, offer 3 things — intelligent problem-solving, excellent usability and a product that users can easily identify.
years of experience
User experience design at Parkside
To make digital applications successful, we set user-centricity as a standard for our projects.
From UX research to testing — the whole process
Our team covers all stages of a digital product design process. This involves market research, user analysis, design (sketching, wireframing, prototyping), design testing & validation.
One of the biggest design teams in Austria
To illustrate, usually there are one or two designers in a software company. At Parkside we have a dedicated team of 15 designers.
Cross-functional team working closely with developers
By having designers and developers working closely together from the beginning, you save time, money and get a product your users love to use.
Our services in UX design
Whether you already have a fleshed-out brand or are still at the beginning stages of your business, we can step in at any point and design the product you envision.
Digital Product Design
Designing a product means much more than just creating screens and wireframes. It is about creating an entire overarching concept for multiple platforms. The goal is one cohesive experience & the sense of familiarity, wherever and whenever the product is used.
The entirety of a product’s design hinges on the brand that stands behind it. We can develop an entirely new brand or refine an existing one and devise strategies on how they can be best represented in digital applications.
Hi-fi Click Dummies
Before finishing the design and doing final touch-ups, we create click dummies — partly interactive prototypes of an application. They represent a crucial tool not only for conducting user tests and improving the design but also to provide our development teams with a good basis for translating visuals into code.
User Interface Design
After defining a visual style for a product, user interface design’s role is to ensure the branding is consistently applied across all screens of a product together with its components and UI elements. This is an important stage where additional things have to be conceptualized or existing ones reworked.
What is DesignOps
The way we design is founded on a set of best practices and processes we call DesignOps. Its goal is to introduce procedures from software development to design processes and thereby optimize them. This approach brings significant improvements to three major aspects of design:
How designers collaborate between each other and with different departments
Standardizing and consistently applying workflows, principles, tools and systems
What are the conditions for the project and its success, what metrics are important for the team and how can success be measured and defined
Why is UX Design so important?
In today’s digital landscape, no product is successful by coincidence. All the apps that we love using and that enjoy great popularity have one thing in common: their focus on user experience. To design great user experience means to adapt a product to the needs of the user — to put the user first. In order to do that, there are many steps that need to be taken before getting to the actual UX design.
Defining the user experience strategy of a product really means defining the product itself. At this stage, it is our task to turn vague ideas into tangible requirements and determine basic facts such as target audience and the unique selling proposition. What exactly is the scope of the project? What concrete benefits can better UX bring to your product? These are vital questions that need to be answered before we can get started with the fieldwork.
Research & Analysis
Despite being one of the most important elements of a successful product, user research is unfortunately often neglected by many companies. It is our belief that it is the key to create long-lasting success and that is why we have made it one of our pillars of our UX approach. Understanding exactly how the user interacts with any given system and what his expectations are is crucial to designing an intuitive application that even in the most complex of environments feels simple to use. There are many tools to conduct the initial research such as questionnaires, market analyses and customer experience mapping.
Once we have conducted the research and, if we are working on an existing product, determined what can be improved, the next step is the actual design of the user experience. At the outset, this means laying out the information architecture and user flows of the product and creating user stories. Using these, we design wireframes and clickdummies to have a prototype that can be tested and iteratively improved upon.
Testing user experience is not a one-off task that is taken care of after having done it once. It is part of a process cycle with which we continuously improve the UX of the projects we work on. There are different approaches and strategies in order to test the user experience of any given product depending on its size and target audience. These can range from A/B testing over personal interviews with users to mass testing online. We analyse various metrics obtained from these tests to further enhance the product’s UX.