video2brain — An EdTech Company Becomes a Global Player

With Parkside engineering and design, Austrian video learning company video2brain pioneered the learning management software market and became Europe’s leading platform for video courses.
With Parkside engineering and design, Austrian video learning company video2brain pioneered the learning management software market and became Europe’s leading platform for video courses.
Business Challenge
Give as many people as possible access to video2brain‘s great online video learning library and enable lifelong learning, anywhere, anytime.

In a nutshell

We worked with video2brain from the outset and can now look back on a fruitful collaboration that lasted more than 15 years: from the conception to product development and improvement, from the design to web and mobile engineering. With our help, video2brain became Europe’s biggest video learning platform enabling unlimited learning — anywhere, anytime.


video2brain is Europe’s market leader in video learning offering over 80,000 training videos and more than 2,100 courses with a focus on IT and creative themes for photographers, graphic designers, web developers and UI designers in a number of languages.


Design, engineer and maintain the entire video2brain online video learning platform and ecosystem for more than 15 years.

Our approach

We put together a dedicated UX/UI and engineering team to develop, maintain and improve the whole video2brain ecosystem as well as to help video2brain to succeed in times of major technological leaps (e.g. from DVD sales to subscription-based business model).


Our work for video2brain culminated in their becoming Europe’s leading video learning platform. video2brain was acquired by, which in turn was bought by LinkedIn in 2015 for $1.5 billion.

Becoming Europe’s biggest video training provider


training videos available


years of ongoing conception,
design and engineering


courses available in
10 training libraries


Concept & product development
User experience & user interface design
Frontend & backend development
CMS & API development
Mobile apps including iPad, iPhone, Android, Windows 8
Business intelligence setup

We started to work together with video2brain back in 2002. Initially, we developed the software that was running on the video training DVDs that video2brain produced in Graz/Austria and distributed through various publishing houses. At some point, however, the time came to start making the DVDs available online, so we began to create a web platform that made this possible. That included everything from UX/UI design to frontend, backend and CMS development as well as hosting.

At first, the DVDs could be purchased online and they would then be shipped to the user’s homes. video2brain soon realized that this business would scale better as an online video platform and added online courses along with their DVD sales. This meant that we needed to build an entire video platform, including video player development and video delivery via streaming services.

“Parkside has been instrumental in building up video2brain. We could focus on the content and they designed and developed our platform and all the applications we needed.”

Gerhard Koren— video2brain Founder, CEO

After going international by expanding into the French, Spanish, Japanese and English speaking market, we also added subscription possibilities as the next major feature. video2brain quickly became the market leader in Europe and after the success of the iPad, we started with our first mobile app for video2brain. Clearly, users liked watching online classes on the go, which also compelled us to develop Android and iPhone versions. After Microsoft introduced Windows 8, we further followed up with an app for Microsoft’s tablet platforms.

Delivered work & key features

Fully Responsive Platform / International content in four languages / Multiple payment options / Subscriptions and single item purchases / Multiple license solutions for small and big companies and universities / Registration via email / SSO (social login and Shibboleth) / Recommendation engine / Synced profile through all devices / Desktop app integration for offline viewing / Report generation / Marketing landing pages template system / Analytics and reports

For mobile devices

Offline viewing / Video playback / Library browsing / Multi-language / Playlist management / Audio only / Progress synced to all devices / Chromecast integration / Analytics and reports

Technologies utilized

ColdFusion / Objective C / Swift / Java / C#

Want to work with us?

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