Skip to content
mobile development

Bringing LinkedIn Learning to Mobile

In a nutshell

After LinkedIn bought Lynda.com, we maintained our relationship with the new owner. With more than 10 years of experience in developing online learning platforms, we supported LinkedIn with their iOS and Android apps. Our team engineered critical features in all stages of the iOS and Android development and made the apps accessible to all audiences. With our help, LinkedIn reduced their time-to-market substantially.

LinkedIn Business Challenge

Fast track the development of the LinkedIn online learning platform after the acquisition of Lynda.com.

Project overiew

Duration

01/2016 — 06/2017

Team setup

crossfunctional team of 2 iOS developers, 2 Android developers, and 1 product owner

Technologies

Swift Java

Services

conception & tech consulting mobile development A/B testing

About LinkedIn

LinkedIn is a business and employment-oriented online platform that operates via websites and mobile apps. It is primarily used for professional networking and career development, allowing users to find jobs, connect with people and discover business opportunities.

Before being bought by Microsoft in 2016, LinkedIn acquired our customer Lynda.com in 2015 which has then been merged and renamed LinkedIn Learning in 2017. LinkedIn Learning has meanwhile become one of the largest online learning platforms with on-demand video courses taught by industry experts in software, creative and business skills.

Challenges & objectives

Working with one of Silicon Valley‘s biggest tech companies certainly presents its own set of challenges, but it also creates new opportunities. For instance, many companies choose not to make accessibility a priority due to budgetary reasons, but one of our many jobs for LinkedIn was to make their apps accessible to all audiences. Furthermore, it was exciting not only to see what daily routines at of one of Silicon Valley’s big players look like but also to get to know their development stack.

At the time, we didn’t expect that LinkedIn, the owner of our former client Lynda.com and video2brain, would also be bought out soon. Microsoft’s acquisition of LinkedIn imposed a new set of challenges for us but we maintained our relationship with the new owner and used our knowledge from developing online learning platforms for more than ten years to help LinkedIn with their iOS and Android apps. By contributing with the talent of four of our best mobile developers, we became an extension of LinkedIn’s own mobile team.

Our solution

We put together an agile team of committed engineers who travelled regularly to San Francisco and Mountain View. During almost 2 years of working on this project our app development included various stages and features implementation. After initial app conception & consulting, we started with core Android & iOS development and integrated Android databinding. After that, we developed an Android video player, integrated the option of offline viewing the courses and improved the app accessibility. We proceeded with automated tests, implemented tracking as well as Android & iOS assessments and chapter quizzes which allow users to check in with their learning and see what they’ve retained. After that we introduced learning paths, i.e., compiled playlists of related video courses on a specific topic or career track. These include multiple courses by different expert instructors to teach a variety of skills and information associated with a particular subject or profession. And last, but not least, we enabled in-app-purchases.

For LinkedIn, the Parkside Interactive team achieved

01

Feature exploration and product conceptualization
02

Engineered critical features in all stages of the iOS and Android development
03

Made apps accessible to all audiences
04

Realized automated testing
05

Setup tracking
06

A/B testing
07

Reduced time-to-market

End results & future plans

The app we developed for LinkedIn is not only available for iOS and Android users but can also be used with Chromecast. It enables users to watch videos courses & gain new skills, get personalized recommendations and to receive certificates from courses that can be displayed on LinkedIn.

Thanks to our experience with video2brain and Lynda.com, the time-to-market for LinkedIn’s iOS and Android apps was significantly reduced. The Android app won the Google Play award for Best Self-Improvement App in 2016. After acquiring LinkedIn in June 2016 for 26.2 billion US, Microsoft continued collaboration with us to this day.

Software development

PicMonkey — The Next Level of Online Image Editing

Explore case