UX Design & Visual Design
Novartis — Bringing a New Visual Identity to Life

In a nutshell
We were mandated to apply the new branding and to redesign a series of platforms and digital channels. The new visual identity was introduced by the principles of Swiss Style, also known as International Typographic Style. Swiss Style is designed to achieve clarity, order, and a universally understood visual language.
Novartis Business Challenge
Ensuring that all of the major site audiences reach the info they are looking for, and have a branded impression of the site and company; engaging current and potential employees with high-quality science content.
What to expect
Project overiew
Duration
06/2019 — 04/2020
Team setup
cross-functional team of 1 project consultant, 1 interaction designer, 1 frontend developer and a product owner
Technologies
Drupal 8, OneWeb, Dolphin
Services
conception & design consulting, interaction design, digital branding, UI design & testing, human centred design, frontend development, information architecture, design systems

