In a nutshell
Making things look simple is the most significant challenge when it comes to providing an excellent user experience. Our team was assigned to do exactly that and developed an entirely novel approach for the treasury and risk management sector. By going through an intensive analytical phase and applying state-of-the-art methodologies in software architecture, ION was able to realize the next generation of their cloud software. Reval Inside has scored great successes with customers owing to its look and feel as well as the added value it offers.
2016 — ongoing
cross-functional team of
2 frontend developers,
1 UX designer,
1 UI designer,
and 1 product owner
conception & tech consulting
ION, formerly known as Reval, is a leading global provider of cloud treasury software. Their SaaS solution helps more than 650 companies around the world to manage cash, liquidity, financial risk and hedge accounting.
ION wanted to create an analytics and reporting tool to allow C-levels to better manage their assets. Their clients must be able to understand the tool and really want to use it. Offering adaptive complexity levels for people like CEOs and Chief Analysts, depending on their specific needs, was essential. Above all, it needed to add real value.
Challenges & objectives
Parkside Interactive was presented with a variety of objectives to fulfill, including the creation of the design and UX concept as well as the frontend development. In addition, we were tasked with helping ION modernize their development stack, evaluating and implementing cutting edge technologies and training their technical staff.
To understand their software as well as the field of treasury and risk management itself, we took part in a series of workshops with the ION team. After that, our design and development teams were gradually introduced to the project.
At the beginning, ION asked us to provide a series of simple custom designs for their white label software solution. What we created was well-received, opening up a surprising assignment: they needed our outside perspective and we were given carte blanche to work on their software. We were relied upon to devise a revolutionary and innovative solution.
“One of the most significant challenges for our UX team was to make something so complicated look simple.”
— Managing Partner & CCO
Visualizing the software’s capabilities, defining the customer with personas
Approaching the complexity of ION Inside step by step, we started out by plotting the entirety of the software’s capabilities on an enormous online whiteboard together with the ION team. That gave us an overview and some initial hints as to where to improve the software. At the same time, we applied personas as a methodology to get a feeling about the actual users of the software and their specific needs. The development of so-called personas – the representation of properties, goals and user behavior through a concrete but hypothetical group of users – was crucial to finding solutions to improve the user experience.
Wireframing, mood designs and the pursuit of reaching a next-level user experience
After going through iterative analytics sessions, we started wireframing the new Reval Inside software. Working in an ongoing iterative feedback and improvement mode eventually led us to the next stage: creating mood designs. At that point, ION’s primary expectation was that we create something outstanding, beautiful and audacious for the financial sector.
Defining the technology and training the client’s team
Together with the client’s team we developed and introduced a new product: Reval Inside. We modernized the frontend development stack and modernized the UX/UI design. We made their platform fully responsive, introduced internationalization and white label functionality. We also developed new features, such as SSO login, cash management & forecasting, intercompany loans, etc.