User Experience.

Where the user comes first.

User Experience.

Where the user comes first.

In today’s digital landscape, no product is successful by coincidence. All the apps that we love using and that enjoy great popularity have one thing in common: their focus on user experience. To design great user experience means to adapt a product to the needs of the user — to put the user first. In order to do that, there are many steps that need to be taken before getting to the actual UX design.

01
Formulate a strategy

Answer key questions about the nature of the product. The goal is to determine basic facts such as the size, target audience and unique selling proposition.

02
Conduct research

There are many tools to conduct the initial research such as questionnaires, market analyses and customer experience mapping.

03
Carry out tests

Many tasks that form part of research are in fact also part of user experience testing that is carried out repeatedly to improve the UX designs in iterations. Qualitative usability testing is one example, where extensive interviews are conducted with users to determine the state of the product.

Our UX process

Our focus on user experience is the foundation of each of our projects. Thanks to that and the unique synergy between our UX and development teams, we are able to deliver outstanding software solutions for complex sectors such as finance and aviation.

01
User Experience Strategy

Defining the user experience strategy of a product really means defining the product itself. At this stage, it is our task to turn visions of a product into tangible requirements. What exactly is the scope of the project? What concrete benefits can better UX bring to your product? These are only some of the questions we work through with our client in order to determine the direction that the UX for the project should be headed.

02
User Research & Analysis

Despite being one of the most important elements of a successful product, user research is unfortunately often neglected by many companies. It is our belief that it is the key to create long-lasting success and that is why we have made it one of our pillars of our UX approach. Understanding exactly how the user interacts with any given system and what his expectations are is crucial to designing an intuitive application that even in the most complex of environments feels simple to use.

03
User Experience Design

Once we have conducted the research and, if we are working on an existing product, determined what can be improved, the next step is the actual design of the user experience. At the outset, this means laying out the information architecture and user flows of the product and creating user stories. Using these, we design wireframes and clickdummies to have a prototype that can be tested and iteratively improved upon.

04
User Experience Testing

Testing user experience is not a one-off task that is taken care of after having done it once. It is part of a process cycle with which we continuously improve the UX of the projects we work on. There are different approaches and strategies in order to test the user experience of any given product depending on its size and target audience. These can range from A/B testing over personal interviews with users to mass testing online. We analyse various metrics obtained from these tests to further enhance the product’s UX.

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newbiz@parkside-interactive.com