In order to realize the vision of a product, we must be able to answer critical questions. Who is your target audience? How do they think? How can your business and brand be translated into a digital product for them? It is with UX design that we find answers for these questions. Attractive design means intelligent problem-solving and making sure users can identify with a product that provides excellent usability.
The way we design is founded on a set of best practices and processes we call DesignOps. Its goal is to introduce procedures from software development to design processes and thereby optimize them. This approach brings significant improvements to three major aspects of design:
How designers collaborate between each other and with different departments, how they are hired and how they can develop
Standardizing and consistently applying workflows, principles, tools and systems
What are the conditions for the project and its success, what metrics are important for the team and how can success be measure and defined
The importance of UX Design
In today’s digital landscape, no product is successful by coincidence. All the apps that we love using and that enjoy great popularity have one thing in common: their focus on user experience. To design great user experience means to adapt a product to the needs of the user — to put the user first. In order to do that, there are many steps that need to be taken before getting to the actual UX design.
Defining the user experience strategy of a product really means defining the product itself. At this stage, it is our task to turn vague ideas into tangible requirements and determining basic facts such as size, target audience and the unique selling proposition. What exactly is the scope of the project? What concrete benefits can better UX bring to your product? These are vital questions that need to be answered before we can get started with the fieldwork.
Despite being one of the most important elements of a successful product, user research is unfortunately often neglected by many companies. It is our belief that it is the key to create long-lasting success and that is why we have made it one of our pillars of our UX approach. Understanding exactly how the user interacts with any given system and what his expectations are is crucial to designing an intuitive application that even in the most complex of environments feels simple to use. There are many tools to conduct the initial research such as questionnaires, market analyses and customer experience mapping.
Once we have conducted the research and, if we are working on an existing product, determined what can be improved, the next step is the actual design of the user experience. At the outset, this means laying out the information architecture and user flows of the product and creating user stories. Using these, we design wireframes and clickdummies to have a prototype that can be tested and iteratively improved upon.
Testing user experience is not a one-off task that is taken care of after having done it once. It is part of a process cycle with which we continuously improve the UX of the projects we work on. There are different approaches and strategies in order to test the user experience of any given product depending on its size and target audience. These can range from A/B testing over personal interviews with users to mass testing online. We analyse various metrics obtained from these tests to further enhance the product’s UX.
Our services in UX design
Whether you already have a fleshed-out brand or are still at the beginning stages of your business, we can step in at any point and design the product you envision.
Designing a product means much more than just creating screens and wireframes. It is about creating an entire overarching concept for multiple platforms. The goal is one cohesive experience with which the user feels at home wherever and whenever he uses the product.
The entirety of a product’s design hinges on the brand that stands behind it. We can develop an entirely new brand or refine an existing one and devise strategies on how they can be best represented in digital applications.
When we are about to put the finishing touches to our designs, it is time to construct click dummies with them. They are a crucial tool not only for conducting user tests and improving the design but also to provide our development teams with as good a basis as possible to translate visuals into code.
While the branding process consists of defining a visual style for a product, user interface design means to roll out and apply this style onto all screens of a product together with its components and UI elements. This is an important stage where additional things have to be conceptualized or existing ones reworked.