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Parkside is now part of Ascent.
We have joined forces with Ascent, a leading European AI-led digital services business, to help organizations connect data, software and cloud to drive extraordinary outcomes.
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Digital Branding

Standing out from the competition has never been so important, yet so difficult as in today's digital day and age. Through our digital branding services we help our customers establish or strengthen their brand's online presence and explore digital marketing avenues.

In a nutshell

Digital branding is the process of creating digital assets to establish an online identity that can be expressed in digital channels, such as websites, mobile apps, social media, digital marketing, etc. Digital branding is about telling your brand’s story and making it visible in the increasingly-saturated digital space. The goal of digital branding is not necessarily driving sales, but enhancing the awareness, image and style of your brand, which will indirectly lead to improved KPIs and better customer retention.

Our digital branding services

Telling an authentic brand story is about eliciting an emotional reaction, one which rings true with the consumer.
If the brand were a person, how would that person make the user feel? Acknowledging emotion in the brand framework
helps make products and services memorable and strike a balance between emotion and technology.

Brand Strategy

Helping ambitious brands translate a business idea into an actionable roadmap to launch suitable digital product solutions.

Brand story, personality & voice

People remember the emotions and experiences they associate with the brand.

How they perceive the brand, therefore, depends strongly on those feelings and experiences. We help companies define and derive their brand’s personality and tone of voice in a digital context/space/world.

Corporate identity

Corporate identity encompasses the imagery and graphical representation of the brand story to differentiate it from the competition.

It’s everything related to the brand a consumer sees across all channels. Typically, a corporate identity includes: logo, typography, color, imagery and collateral (letterhead, business cards, presentation decks, etc.).

Branded User Experience

A great user experience design is a must for a product that users will love and want to use.

Rely on our UX experts to help you with strategy, research & analysis, design & testing when creating or enhancing your digital products.

On a final note

A strong brand makes a product or service recognizable and memorable — in traditional media but even more so in the online world. Leverage our digital branding services to connect with your users and communicate with them in a proper way across all digital channels and platforms.

Want to work with us?

Great digital products and services require
detailed research and development.
Let’s talk about your needs.

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