The Impact of Design Systems, Digital Branding and UI Design on Digital Products
Visual design impacts the success of digital products in today’s highly competitive market. Leverage our service offering to make your product visually more attractive, unique, credible, memorable and, in the end, more human.
In a nutshell
If a product is not memorable, it fails to grab attention. If it doesn’t meet certain standards of usability, it fails to entice users to come back. This is why visual design (together with UX design and flawless technical implementation) is crucial for the product’s success.
In organizations with multiple products, maintaining design and visual consistency across products is an ongoing effort.
Without clear and consistent guidelines, the development of new features or products is challenging, often resulting in legacy products with inconsistent branding and an outdated visual appearance and usability. Design systems solve this problem by providing a clear and organized set of standards to manage design at scale, allowing for growth and a consistent brand expression.
Digital branding is the process of establishing a corporate identity that can be expressed in digital channels, such as websites, mobile apps, social media, digital marketing, etc.
Digital branding is about telling your brand’s story and making it visible in the increasingly-saturated digital space. The goal of digital branding is not necessarily driving sales, but enhancing the awareness, image and style of your brand, which will indirectly lead to improved KPIs and better customer retention.
User Interface Design
User interface (UI) design is the human-first approach used to build interfaces focusing on style and interactivity. It is the stylistic appearance of a product, i.e., the way in which colors, typography, and images of a design come into play with the brand.
The word “interface” refers to the access point where a user interacts with an application, a website, or a device. A UI designer visually depicts the interactions a user has with a product to build an interface that best adapts to the user’s needs. Since these elements affect the interface usability, they must be planned accordingly.
This is where custom development and design begins.
Next level digital delivery and success is where it ends.